Have you ever been scrolling on Facebook and noticed either a blue or grey check on some business page profiles? Those check marks mean that the business page has is verified. While a page with a blue checkmark means that particular Facebook page is confirmed to belong to a public figure, media company or brand; a […]

If you pay attention to the news, use Twitter, or chat with your colleagues, you’ve likely heard Facebook pop up more frequently than usual. Due to the Cambridge Analytica scandal, Facebook is being forced to answer some difficult questions about user privacy and how it has been sharing user data. Facebook’s CEO, Mark Zuckerburg, has […]

New year. New Instagram. In 2018 the best practices that worked in the past just aren’t as effective anymore – especially when it comes to hashtags. Unless you’re not utilizing Instagram for your business (which is a BIG no-no) or you’ve just been living under a rock – you have probably noticed tanking engagement rates […]

because being a social media manager is more than just making “a few random posts.” So you already know that it is against the unwritten rules of digital marketing as a business to NOT have a presence on social media. Having existing employee helping out to do a post “here and there” because you’re too […]