There was a time when you could achieve Search Engine Optimization success just by including some keywords in the meta data for your website. Then there was a time where you could achieve SEO success just by having decent, keyword rich copy on your website. More recently, you could achieve SEO success with short but […]

People want to get to know you, so showing up is the most important way to drive engagement. If you don’t feel naturally drawn to social media, it’s easy to think about your followers and your engagements as just more metrics to be manipulated. It’s important to remember though, that social media is only useful if […]

The cliche goes “Build it and they will come.” All you need to do is offer a great product or service and your customers and clients will come and find you. This advice is tailor-made for people who either don’t like or aren’t great at marketing. It evokes feelings of just being yourself and doing […]

Have you ever been scrolling on Facebook and noticed either a blue or grey check on some business page profiles? Those check marks mean that the business page has is verified. While a page with a blue checkmark means that particular Facebook page is confirmed to belong to a public figure, media company or brand; a […]

If you pay attention to the news, use Twitter, or chat with your colleagues, you’ve likely heard Facebook pop up more frequently than usual. Due to the Cambridge Analytica scandal, Facebook is being forced to answer some difficult questions about user privacy and how it has been sharing user data. Facebook’s CEO, Mark Zuckerburg, has […]

The best practices that worked in the past just aren’t as effective anymore – especially when it comes to hashtags. Unless you’re not utilizing Instagram for your business (which is a BIG no-no) or you’ve just been living under a rock – you have probably noticed tanking engagement rates on your business page. First, there […]